Navajo County, Arizona

Navajo County's population as of Census 2020 was 106,717, down 0.7% from 2010. From 2020 to 2025, the countywide population increased by 4.3% to 111,365, according to estimates by Arizona Office of Economic Opportunity (OEO). Navajo County's population is expected to decline to 106,457 by 2030 and 95,080 in 2060, according to OEO projections.

PERSONAL INCOME: In 2023, Navajo County had a per capita personal income (PCPI) of $44,667. This PCPI ranked 14th in the state (of Arizona's 15 counties) and was 71.4% of the state average, $62,543, and 64% of the national average, $69,810. The 2023 PCPI reflected an increase of 4.1% from 2022. The 2022–2023 state change was 6.1% and the national change was 5.4%. In 2013, the PCPI of Navajo County was $26,563 and ranked 15th in the state. The 2013–2023 compound annual growth rate of PCPI was 5.3%. The compound annual growth rate for the state was 5.4% and for the nation was 4.6%.

GROSS DOMESTIC PRODUCT: In 2023, Navajo County produced $3.7 billion in current-dollar total Gross Domestic Product (GDP). This GDP ranked 9th in the state (of Arizona's 15 counties) and accounted for 0.7% of the state total. From 2022 to 2023, Navajo County real GDP grew 0.8%; for all Arizona, GDP grew 3.0%. Back in 2013, the total GDP of Navajo County was $2.9 billion and ranked 9th in the state. The 2013–2023 compound annual growth rate for Navajo County real GDP was -0.5%; the compound annual growth rate for the state was 3.5%.

For more info on Navajo County's personal income and GDP, check out the county's BEA Regional Fact Sheet (BEARFACTS) 

MAJOR INDUSTRY SALES

• In 2025, Navajo County's retail sales totaled $1.13 billion, up 3.1% from the year prior after falling 11.9% in 2023 then rebounding 15.5% in 2024 (that followed gains of 5.3% in 2021 and 5.2% in 2022). Retail sales in 2025 were at a record high (with records back to 2009). 
• Navajo County's restaurant & bar sales totaled $209.9 million in 2025, up 8.3% from the year prior following record-high growth of 24.1% in 2021 (with records back to 2009) and follow-on increases of 4.2% in 2022 and 5.1% in 2023, followed by a modest 0.9% decline in 2024. Restaurant & bar sales in 2025 were at a record high.
• Hotel/motel receipts in Navajo County totaled $82.8 million in 2025, up 4.6% from the year prior on the heels of a 2.6% gain in 2024. That was after declining 3.4% in 2023; however, that followed record-high growth of 32.7% in 2021 (with records back to 2009) and a further gain of 11.7% in 2022. Lodging receipts were at a record high in 2025.
• Navajo County's restaurant & bar and hotel/motel industries did not decline in 2020, the first year of the COVID pandemic, unlike most of the rest of the state.

BANK DEPOSITS

• In 2025, bank deposits in Navajo County (as of June 30) totaled $1.23 billion, up 0.7% from a year prior, after increasing 1.1% in 2024 and falling 5.0% in 2023. That followed growth of 19.1% in 2020, 24.7% in 2021, and 4.0% in 2022. Growth rates in 2021 and 2020 were the highest and second highest on record, respectively (with records back to 1994). Deposits in those years were helped along by stimulus payments and other COVID programs. 
• Deposits in 2025 were the second highest on record, down 3.3% from the record high in 2022.

HOUSING MARKET DATA:  For the most recent housing market data and trends (median listing home price, median listing home price per square foot, median sold home price, sale-to-list price ratio, median days on market, and more) for Navajo County, visit Navajo County, AZ Real Estate Market.)

NEW HOME CONSTRUCTION: In 2024, permits were issued for 451 new single-family homes in Navajo County, up from 331 in 2023. For the most recent monthly data, click here. See downloadable spreadsheets below for current and historical annual building permit data.